KEVIN.MURPHY+
BLONDE HIGH.LIFT
CONCEPT
BLONDE HIGH.LIFT is the first product in the new KEVIN.MURPHY+BLONDE range, featuring 6 high lift shades designed to achieve ultra-light blonde results with warm, cool, and neutral options. When first approached with this project, I created a mood board. I had taken inspiration from KEVIN.MURPHY’s BLONDE.ANGEL haircare bottles and wanted the color range to feel like an extension of the family. Purple is often a color you see used in packaging for Blonde products. After many rounds of color selection, I came across pantone 265, a ultra violet color that had the bold confidence I was looking for. BLONDE HIGH.LIFT is just one of the first products to come out in this range.
B-ROLE
Visual Brand Identity
Packaging and Production Design
CREDIT
Design & Art Direction: Briana Espinosa
Marketing Team: Shayna Lurey
Photography & Videography -
Product Photography: Paul Tilinghast
Product Styling: Andrew Spargo
Videography: John O’Rouke
Mood Board
Inspired by KEVIN.MURPHY’s existing range BLONDE I had a clear vision of wanting to use the color purple and create packaging that felt right at home within the BLONDE haircare range.
