CONCEPT

The newest range in the KEVIN.MURPHY’s color portfolio was KEVIN.MURPHY + COLOR.ME GLOSS. A demi permanent color line that goes beyond shine to shine to reconstruct and deeply moisturise the hair for incredible strength that increases every time you colour. The team wanted position this range separately from the existing color range, COLOR.ME by KEVIN.MURPHY, making this range it’s sister brand and creating a whole unique visual identity. KEVIN.MURPHY is always inspired by fashion. Given the name GLOSS, we knew the packaging needed to be sexy, glossy and sleek.

The final outcome of this project included a new logo, brand guidelines, packaging for 30 shades, clear and gel.activator bottles, as well as a model and product photoshoot and social assets for the launch.