CONCEPT

Introducing BLOW.DRY by KEVIN.MURPHY – a breakthrough in haircare presented through the elegance of our new Curve bottles, each adorned with distinctive geometric symbols embodying your desired hair transformations. Elevate your styling experience with our range of four innovative products, expertly formulated to extend the allure of your BLOW.DRY, ensuring flawlessly sustained styles that grant you the hair you've always envisioned.

My design approach for the landing page was meticulously crafted to not only convey the essence of our product's benefits but also to provide a comprehensive understanding of the achievable hair results. By seamlessly integrating the bottle's vibrant color palette, we've curated a visually captivating and uncluttered design that resonates with the viewer's senses.

This dynamic site boasts a captivating campaign video header that sets the tone for the transformative journey that awaits. The incorporation of a hover feature over the product imagery enriches the customer's exploration, enabling them to delve deeper into the product's nuances. Moreover, the inclusion of model imagery with step-by-step tutorials empowers users with practical insights, ensuring they can effortlessly replicate the stunning outcomes they desire.