FUTURE.LOVE SHOW
CONCEPT
AN ODYSSEY OF LEARNING, DISCOVERY, AND PASSION
Every other year, the KEVIN.MURPHY team puts together a hair show and fashion show for the professional hair community and fans of the brand. FUTURE.LOVE was a 2-day event, with the main event being the shows and the breakout education sessions. The sessions give hairdressers and colourists the opportunity to learn new and different coloring, styling, and cutting techniques based on the theme and concept of that year's shows. The concept of the year was: Fashion is currently thriving off of individualism as a concept. Joined by industry professionals in Las Vegas and Prague, we explored new landscapes of individualism. To observe and discover new trends that you can personalize based on your current mood. We want to project you into the future to reveal your journey as we let technology bring us closer together. FUTURE.LOVE will guide you using a map of knowledgeable experiences that will navigate you to the imminent future.
B-ROLE
Show Brand Identity
Logo Design
Graphic Design
Set Design
Presentation Design
CREDIT
Design & Direction: Briana Espinosa
Show Team: Maureen Saenz, Kirsten Dornbush, Madelene Hakins and many, many more!
Show Visual Identity
BTS
Behind the Scenes
I branded and designed the identity of FUTURE.LOVE, as well as put together art direction for the show. When the project was first given to me, the story of the show had yet to be created. The only thing we knew for sure was the name - FUTURE.LOVE. I had to design based on my own ideas of what FUTURE.LOVE meant. ‘FUTURE’ reminded me of the movie, Back to the Future, so I decided to design a logo that played with the logo imagery while relating it back to the hair and fashion of our brand. With the marketing team, we developed the storyline and concepted ‘FUTURE.LOVE’, which is written above. I designed all marketing materials, including; the brand identity, set-design, modular displays, photobooths, gift bags, show merch, large banners, and all displays. My job was to make every space reflect the show.
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