CONCEPT

This e-commerce photoshoot was for Lang, a distinctive retail experience that pays homage to the eclectic fashion, art and design of Asian creators. Inspired by founder Kayla Wong’s hometown of Hong Kong, LANG creates a space that empowers Asian artists, designers and makers who are bringing to life their own personal interpretations of their lived experiences.

Our photoshoot concept blends the contemporary street style of Hong Kong with the urban cosmopolitan vibe of Los Angeles Lounge. Drawing inspiration from our locations, the sleek design and natural light encourages an effortless approach to showcasing the clothing in a laid-back setting. Models were photographed in various settings, including poolside and off-white backgrounds, capturing the casual yet fashionable edge of streetwear. Models were encouraged to embody a “feeling yourself” confidence and capture more candid-like moments. Our clean and focused shots will emphasize the products and fashion styles, allowing customers to envision themselves in these effortlessly stylish looks.

Check out the website here: Lang Store