CONCEPT

The newest range in the KEVIN.MURPHY’s color portfolio was KEVIN.MURPHY + COLOR.ME GLOSS. A demi permanent color line that goes beyond shine to shine to reconstruct and deeply moisturise the hair for incredible strength that increases every time you colour. The team wanted position this range separately from the existing color range, COLOR.ME by KEVIN.MURPHY, making this range it’s sister brand and creating a whole unique visual identity. KEVIN.MURPHY is always inspired by fashion. Given the name GLOSS, we knew the packaging and photo direction needed to be black, sexy, glossy and sleek.

View the full case study here: Gloss